Learn more about these 2 methodologies and best practices for iOS App campaigns.Īdditionally, App Attribution Partners (AAPs) have access to the same information of SKAdNetwork conversions and App campaign conversions. However, some level of discrepancy between the two are normal and expected. To improve the quality and consistency of our modeled reporting in the Google Ads UI, we’re deepening our integrations with SKAdNetwork data. Compared to Google’s conversion modeling, SKAdNetwork has core differences in underlying logic and settings, which can lead to reporting discrepancies between the 2 methodologies. SKAdNetwork reporting is one of multiple data sources to consider for campaign reporting. As of April 30, 2021, SKAdNetwork reports are available to all App campaign advertisers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |